So who started this war? How can we negotiate a lasting peace, you might be asking yourself?
Let's start by considering that all transportation is multimodal. After even the most resolute driver parks his car downtown, he has to walk into the office building, right? Those committed buss riders? they have to walk to get to and from the bus stops. People drive to get to the light rail stations, people bicycle to get to the rideshare lots, people carpool to get to the football games, people skateboard to get to the subway, people take a bus to get to the airport, and on and on and on. We use many forms of transportation; let's get over that. Now, let's build a transportation network that incorporates equally many different types of transportation and lets encourage people to use those forms that use less energy and create less pollution. Let's create an integrated transportation system. Why is this so hard?
Here is a concept video that shows how something like this might work. Take a look and try to ignore the smugness and the funny sounding voices.
mo - mobility for tomorrow from LUNAR Europe on Vimeo.
My biggest criticism of this is how heavily it relies on the so-called "smart phone" computers. Afterall, a large part of the bus riding demographic are the poor people who can't afford a car and I am here to testify that not everyone has a smart phone, or even a cell phone (or even a government ID for that matter--since it is election day). But otherwise I am really excited about this type of thinking. Also, I do recognize that the video is very Your-o-pee-'in. I know the chances of an actual US soccer mom tossing her kids, and a bag of groceries, into a pedal powered wheel barrow are nonexistent. But maybe if we somehow got some of the Budweiser clydesdales', or the Coca-Cola polar bears' kind of marketing money into changing commuters' behavior, don't you think people might respond?
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